Today we're launching AI-Empowered Customer and Market Sensing, a self-paced, on-demand course you can start right now on SAFe Studioâ˘.
We built it around a problem every product professional recognizes. Market signals have never been louder, faster, or more ambiguousâand AI can ingest all of them. But without a strategic filter, AI just amplifies the noise. This course teaches you to sense your whole market with AI, validate what you find, and turn it into a product vision your organization will act on.
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What the course is
It's about 60 minutes of focused work: a course opening plus four lessons, built on hands-on exercises instead of reading.
The through-line is the Product Vision Canvas. You build it one validated slice per lesson, and you leave with the finished artifactâpre-seeded with your own work, ready to put in front of an executive.
Here's what you work through:
- Sensing Continuously: Flip market sensing from a quarterly calendar event to a continuous reflex, and read the macro forces that move whole industries with AI.
- Synthesizing Diverse Signals: Find the job behind the job, including the emergent needs that show up in workarounds before customers can name them.
- Finding the Problem Worth Solving: Validate signals before you trust them, then filter through Desirable, Viable, Feasible, and Sustainable mental modes to frame a hypothesis.
- Finalizing the Product Vision: Assemble the canvas, reconcile the tensions, and distill it into a positioning statement stakeholders can commit to.
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Who it's for
You're responsible for moving product ideas from concept to deliveryâas a product manager, product owner, or anyone doing that job under another title. Maybe your competitive analysis runs on the calendar, and by the time the deck is done the landscape has already moved. Or you serve internal teams, you built exactly what stakeholders asked for, and adoption stalled anyway while the real signals sat unread in workarounds and shadow tools.
Every technique in this course works whether your customers sign contracts or sit two desks away.
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How it works
Self-paced and on-demand on SAFe Studio. Enroll, start immediately, and move at your own speedâno cohort, no deadline, and you can revisit any lesson anytime. Each lesson includes hands-on AI exercises: you'll run a live research sweep, synthesize signals, and catch planted failures in an AI-generated brief. Knowledge checks with per-answer feedback keep you honest, and you earn a Completion Badge at the end.
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Questions you might have
I serve internal teams, not paying customers. Is this still for me? Yes, by design. The course defines your market as your whole environmentâinside and outside the organizationâand internal product owners are first-class citizens throughout.
We already do competitive analysis. What's different here? A quarterly review describes an environment that has already moved. This course replaces the calendar event with a continuous sensing practice, adds the validation gates most analysis skips, and ends in a committed vision rather than another report.
Can I actually trust AI with market research? Not blindly, and that's a core lesson. AI can hallucinate market sizes, competitor claims, and analyst quotes with total confidence. You'll practice a two-gate validation disciplineâverify the signal is real, then test whether the problem is worth solvingâby catching planted failures in an AI-generated brief.
How long does it take? About 60 minutes, split across an opening and four lessons. Take it in one sitting or spread it out. Your access doesn't expire.
What does it cost, and what's included? $199, one time. That covers all four lessons, the hands-on AI exercises, the Product Vision Canvas you build and keep, knowledge checks, and a Completion Badgeâwith instant access, revisit anytime.
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Start sensing today
The product professionals who win are not the ones with the most data. They sense their whole environment, know which signals matter, verify them, and turn them into a vision. That skill is about 60 minutes away.
