We're launching AI-Empowered Product Discovery, a self-paced, on-demand course that's open for enrollment today. You can build the wrong thing faster than ever—this course gives you the discovery habits to prove your product is what people actually want before you ship it.
What is AI-Empowered Product Discovery?
It turns product discovery into product proof. In about 60 minutes, you learn to use AI to accelerate the research it's best at handling, so you can spend the time you win back on the conversations that reveal user motivations. You walk away with a Behavioral Brief and a working prototype that real users have reacted to.
What's inside:
- Decompose a vision: Turn a positioning statement into a ranked set of discovery questions.
- Reach the job behind the job: Validate AI-synthesized research against real customer conversations.
- Tag and verify: Mark claims by source (validated, synthesized, or hypothesis) to catch fabricated facts.
- Vibe-code your prototype: Build a disposable, clickable proof of value real people can react to.
Who it's for.
This course is for product managers who are certain about a vision and itching to build, but who know the risk of shipping what was asked for versus what was needed. It's for anyone whose discovery process gets squeezed and who needs to walk into stakeholder meetings with evidence rather than just another confident opinion.
How it works.
It's self-paced and on-demand. Start whenever you want, move at your speed, and revisit any lesson anytime. Enrollment is $199 for instant access, with no cohort and no deadlines. You finish with the Behavioral Brief, a clickable proof of value, and a completion badge.
Questions you might have.
Is this for me if I'm not a UX researcher? Yes. This is for product professionals inside real organizations, not a formal research methodology course. The focus is on desirability and proof, not survey design or statistical analysis.
Do I need to be technical? No. There's no coding and no prerequisites. You learn to vibe-code a prototype and test it with AI without being fooled by it.
How long does it take? About 60 minutes total across four lessons. Because it's self-paced, you can do it in one sitting or spread it out.
What does it cost, and what do I get? It's $199 for instant access. Beyond the four lessons, you get the Behavioral Brief framework, a guide to vibe-coding prototypes, and a completion badge.
Won't the AI tools keep changing? They will, and that's the point. The course teaches the durable skill of discovery: what to prove, how to read user reactions without fooling yourself, and being honest about where evidence stops.
Start today.
Prove your concept before you build it. AI-Empowered Product Discovery is open now.
